TY  - BOOK
AU  - KOTLER,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  -  978-81-203-3570-7
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Management-marketing management
ER  -